The Next Big Thing - Social Shopping
Last year if you'd asked me about social shopping I would have pointed one to Amazon and told you that the product reviews from actual buyers were examples of social shopping. Six months ago I would have told you about shopping aggregation websites like Kaboodle which enable you to view, comment, and receive deals from multiple retailers. A couple of weeks ago I would have told you about the newest Facebook integration into websites like Levi's "Friend Store" and how you will see what friends and family like. And today. Well today I'd tell you it's all about what I call the Discount Crowdsourced Shopping Experience (DCSE) being powered by Groupon, Living Social, Gilt, Blackboard Eats, Wines Til Sold Out (WTSO) and more https://free-porn.tube/.
I'll provide you with a quick glossary-like description on each referenced DCSE at the conclusion of the post, but first i'd like to explain what this is.
A few months back I wrote an article about a new business ready to take off. What I described there clearly was the advancement of location-based applications like Foursquare, Gowalla, and MyTown combined with recommendation websites like Yelp and Citysearch, and how they certainly were providing huge opportunities for shop owners to operate a vehicle people into their stores. DCSE's go the next phase and offer discounts to operate a vehicle you into these stores. Most of these DCSE's are essentially mailing lists and you obtain regular (often daily) deals provided for your inbox https://protabletaroblog.wordpress.com/.
With your DCSE sites like Groupon and LivingSocial, people are flocking to them since the deals are often tremendous, averaging in the neighborhood of 50% off of very desirable products and meals. Groupon is the first choice right now, but knowing anyone who uses Groupon, chances are they are also using one or more of others I mentioned. Note: part of the depends where you live. If you're in LA or New York, you will see it in action. If you reside in Boise, this hasn't quite gotten for your requirements yet. But the model is working and odds have you been might find this soon in your town https://lindenbluete.de/.
I'd like to tell you how I understand it's working.
Last week Groupon offered a deal to celebrate Mother's Day. A nearby day spa in Los Angeles, Le Petite Retreat offered two treatments that normally cost $235 for only $79. A 66% discount. Incredible, right? I couldn't resist, so I bought one for my wife https://www.humboldt-apotheke-hannover.de/.
Guess how many others bought the offer? If you'd asked me, I would have said 200. Maybe 300. The clear answer: 1,332.
Yes! So that is why I will tell you, this is exploding. I don't know the day spa business. But my guess is that place just booked more business in 1 day than in recent months combined. (based on the $79 fee, the small business just grossed over $105,000 in a single day.)
Now, this is a good news / bad news situation. Or even more just like a be mindful that which you desire situation. If you're only a little shop that gets 20 customers a day. Heck, possibly even 50 on a good day. How do you deal by having an influx this big? https://corona-apotheken.de/
Very carefully.
I've heard numerous stories lately where people purchased the Groupon or LivingSocial deal only to learn that the area was so inundated that either they couldn't get yourself a reservation for months or that the service and experience was awful.
If it were me and I was the master of Le Petite Retreat, I'd treat every customer that came in through this promotion like they paid $500. Forget that they only paid $79. Assume they paid significantly more than the typical customer. Don't ignore your regular patrons, but they already love you. These new clients are exactly that, new. And you know the old saying, you just get one chance to produce a first impression. Those 1,300+ people have the power to change your business. Think long term. This will be one of the very most expensive advertising campaigns you've ever done, but additionally probably the most targeted. A real game changer.
But my guess is they are not prepared to deal with this. How could they be? I wonder what they thought would happen from this Groupon promotion? 500 people maybe? I think I'll ask them. When they respond, I'll let you know.
Getting back to the central point of the post. Social shopping is exploding. This is actually the next big thing. It's not one bit of technology. It's a fast progression in social networking merging with eCommerce. And it's very exciting.
As I mentioned because other post, if you're a shop owner and your product is good, the ability is amazing. The best in history. It's targeted, it's not too difficult, and the price is just about the best investment you can ever make (some of these specific things are free). Get your mind around it. In the event that you can't, hire someone to get this done for you. In the event that you can't find anyone, tell your niece or nephew to examine this stuff and start trying things. Shoot, let them know to email me, I'll point them in the proper direction.
